Following the earlier Lego Friends post, check out this clip from Bloomberg on Lego business. Acheiving an amazing USD 1 billion sales in the US market in 2010, lego will now target the girls market.
Bloomberg news 23 Dec - Lego's push for Girls
Lego A/S, the Danish maker of plastic toy bricks, is rolling out Lego Friends, aimed at girls 5 and older, on Dec. 26 in the U.K. and Jan. 1 in the U.S. Gigi Stone reports on Bloomberg Television's "InsideTrack."
Showing posts with label bloomberg. Show all posts
Showing posts with label bloomberg. Show all posts
Wednesday, December 28, 2011
Tuesday, December 27, 2011
Bloomberg Businessweek Lego's Billion Dollar Girl
On the cover page of Bloomberg Businessweek (Dec 19 - Dec 25, 2011), is the new Lego Friends Minifigure. It is 1.8 inches tall, four years in the marking. In this issue, it reported on the company's effect to finally click with girls. Holding onto a yellow minifigure head, Friends send a message ---> watch out boys.
LEGO is for Girls! .....Focusing on boys saved the toymaker in 2005. Now the company is trying to crack the code for "the other 50 % of the world's children."
Knudstorp's daughters helped him plot Lego's next move. Knudstorp, 36 was promoted in 2004, he is the only fourth CEO of Lego Group and the first from outside the founding family.
GIRLS LIKE TO BUILD, TOO- BUT IN A MORE STORY - ORIENTED WAY
GIRLS LIKE TO BUILD, TOO- BUT IN A MORE STORY - ORIENTED WAY
THE LEGO GIRL GRAVEYARD
1979: Scala
These special bricks and tiles were printed with images of birds and flowers; instead of building cities, girls could make necklaces.1992: Paradisa
A country club, lifeguard stand and "dolphin point" rounded out the desert island theme. The beachy models lacked the detail of standard Lego.1994: Belville
Accessories for the fairy tale princesses overshadowed the building experience. Belville girls with brothers who played with classic Lego called it lame.1997: Scala Dolls
Lego relaunched the brand to feature foam shapes and fashion dolls. Simplified elements like completed walls stress doll play, not contruction.2003: Clikits
2003: Clikits Lego headed back to the jewelry box with Clikits, encourging girls to customize bracelets and room decor, nearly unrecognizable as Lego products. Knudstorp says" I don't have any illusions that the girls business will be bigger than the boys business, but at least for those who are looking for it,we have something to offer."
In U.S., Wal-Mart, Toys "R" Us and Target all plan to carry Lego Friends. Target's Stephanie Lucy, vice president and merchandise manager for toys and sports goods, says " I believe it will do very well". There will be shelves of girl-oriented toys, not with the rest of Lego.
full article here:
Full report
Wednesday, September 8, 2010
Lego builds profit, market share in first half
COPENHAGEN
LEGO, Europe's biggest toymaker boosted profit and market share in the first half of the year, helped by sales of Star Wars and Lego City building-block sets and the introduction of new board games.
Net income jumped 64 per cent to 1.12 billion kroner (S$256 million) in the first six months, up from 684 million kroner for the same period last year, the Billund Denmark-based company said yesterday in a statement.
Revenue rose 34 per cent to 5.86 billion kroner, from 4.37 billion kroner, extending a growth streak that began in 2004.
The group said all its markets "recorded double-digit growth rates in its sales" during the period, including key markets such as the United States and Eastern Europe.
Classic product lines like Lego City, Lego Star Wars, Lego Technic and Lego Duplo generated the largest sales.
The compnay said that it increased its share of the global toy market to 5 per cent in the period as the market expanded by about 2 per cent.
That compares with Lego's 4.8 per cent market share for the whole of last year, and 3.6 per cent in 2008.
Lego said it has had a "positive reception" for the introduction of new board games such as Minotaurus that compete with products by market leader Hasbro.
The group's chief executive, Mr Joergen Vid Knudstorp, said yesterday that he was satisfied with the result.
"All our markets can report strong growth," he said in the statement.
"We are moving into our peak season when our market releases will include a number of brand new Lego Harry Potter products," he added.
Lego, which estimates that children spend five billion hours a year playing with its multi-coloured bricks, has bought licences from movie-makers including Lucasfilm and Walt Disney.
Meanwhile, Hasbro, based in Pawtucket, Rhode Island, in the United States, reported on July 19 that second-quarter revenue declined by 7 per cent.
The family-owned Lego does not release quarterly figures.
BLOOMBERG, AP
With the huge increase in sales, I guess lego price is just going up, the price is already markup by about 5-10% this year.
We had already sense the strong buying of lego in Singapore this year compared to previous years, it seems more and more people are jumping into lego. The speed at which lego is sold at the recent sales proved that the demand is getting stronger. Check my 20 Aug post.
As a vintage star wars collector, I don't collect Lego Star Wars now, as it is just too pricey in my opinion.. and true Star Wars collector will go into the original 80s vintage stuff, this is where the value lies.
Anyway...just have fun brickin'. I will make a post on the shipment I received last night.
LEGO, Europe's biggest toymaker boosted profit and market share in the first half of the year, helped by sales of Star Wars and Lego City building-block sets and the introduction of new board games.
Net income jumped 64 per cent to 1.12 billion kroner (S$256 million) in the first six months, up from 684 million kroner for the same period last year, the Billund Denmark-based company said yesterday in a statement.
Revenue rose 34 per cent to 5.86 billion kroner, from 4.37 billion kroner, extending a growth streak that began in 2004.
The group said all its markets "recorded double-digit growth rates in its sales" during the period, including key markets such as the United States and Eastern Europe.
Classic product lines like Lego City, Lego Star Wars, Lego Technic and Lego Duplo generated the largest sales.
The compnay said that it increased its share of the global toy market to 5 per cent in the period as the market expanded by about 2 per cent.
That compares with Lego's 4.8 per cent market share for the whole of last year, and 3.6 per cent in 2008.
Lego said it has had a "positive reception" for the introduction of new board games such as Minotaurus that compete with products by market leader Hasbro.
The group's chief executive, Mr Joergen Vid Knudstorp, said yesterday that he was satisfied with the result.
"All our markets can report strong growth," he said in the statement.
"We are moving into our peak season when our market releases will include a number of brand new Lego Harry Potter products," he added.
Lego, which estimates that children spend five billion hours a year playing with its multi-coloured bricks, has bought licences from movie-makers including Lucasfilm and Walt Disney.
Meanwhile, Hasbro, based in Pawtucket, Rhode Island, in the United States, reported on July 19 that second-quarter revenue declined by 7 per cent.
The family-owned Lego does not release quarterly figures.
BLOOMBERG, AP
With the huge increase in sales, I guess lego price is just going up, the price is already markup by about 5-10% this year.
We had already sense the strong buying of lego in Singapore this year compared to previous years, it seems more and more people are jumping into lego. The speed at which lego is sold at the recent sales proved that the demand is getting stronger. Check my 20 Aug post.
As a vintage star wars collector, I don't collect Lego Star Wars now, as it is just too pricey in my opinion.. and true Star Wars collector will go into the original 80s vintage stuff, this is where the value lies.
Anyway...just have fun brickin'. I will make a post on the shipment I received last night.
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