Lego Friends: How To Build A Friendship

This lego clip is targeted at girls.. well, boys don't make friends in this manner. Anyway enjoy the clip.

This clip seems to be produced from Singapore, this is how the we speak.

Bloomberg Businessweek Lego's Billion Dollar Girl

On the cover page of Bloomberg Businessweek (Dec 19 - Dec 25, 2011), is the new Lego Friends Minifigure. It is 1.8 inches tall, four years in the marking. In this issue, it reported on the company's effect to finally click with girls. Holding onto a yellow minifigure head, Friends send a message ---> watch out boys.

LEGO is for Girls! .....Focusing on boys saved the toymaker in 2005. Now the company is trying to crack the code for "the other 50 % of the world's children."

Knudstorp's daughters helped him plot Lego's next move. Knudstorp, 36 was promoted in 2004, he is the only fourth CEO of Lego Group and the first from outside the founding family.

GIRLS LIKE TO BUILD, TOO- BUT IN A MORE STORY - ORIENTED WAY

THE LEGO GIRL GRAVEYARD

1979: Scala

These special bricks and tiles were printed with images of birds and flowers; instead of building cities, girls could make necklaces.

1992: Paradisa

A country club, lifeguard stand and "dolphin point" rounded out the desert island theme. The beachy models lacked the detail of standard Lego.

1994: Belville

Accessories for the fairy tale princesses overshadowed the building experience. Belville girls with brothers who played with classic Lego called it lame.

1997: Scala Dolls

Lego relaunched the brand to feature foam shapes and fashion dolls. Simplified elements like completed walls stress doll play, not contruction.

2003: Clikits

2003: Clikits Lego headed back to the jewelry box with Clikits, encourging girls to customize bracelets and room decor, nearly unrecognizable as Lego products.


Knudstorp says" I don't have any illusions that the girls business will be bigger than the boys business, but at least for those who are looking for it,we have something to offer."

In U.S., Wal-Mart, Toys "R" Us and Target all plan to carry Lego Friends. Target's Stephanie Lucy, vice president and merchandise manager for toys and sports goods, says " I believe it will do very well". There will be shelves of girl-oriented toys, not with the rest of Lego.

full article here:
Full report

Singapore Toys Games & Comic Convention Dec 2010

Hot Toys Predator, apart from Lego, I have interest in Star Wars, LOTR, Predator, Aliens and others. As this is just a lego blog, I'm not going to write much on this.

My favourite Simpsons!

Last Saturday 11 Dec, visited the Singapore Toys, Games & Comic Convention (STGCC 2010) held at Suntec, this is the 3rd year. In the last 2 years admission was free, I didn't attend back then and was reluctant to go this year but to cut long story short, I went down because of friends.

The admission fee is $15, for me a discount at $13, honestly nothing much inside. Here are some of the pictures I snapped on that day.

End of the day, I received free Marvel Posters with the main artist signitures, Salvador Larroca and Alex Maleev.

Taking a break from Lego, hope lego fans don't mind if I deviate from our usual posts :)

The only lego display at the convention, the hoth battle scene

Display put up by the Star Wars Fan club in Singapore, lego & action figures hoth diorama

As a Star Wars fan, I enjoyed this hoth base diorama. I met the owner of these.

One of the Chinese designed game, the big Koala bear will follow the character slaying monsters. Kind of interesting but get bored after 5 mins of playing.

Hoy Toys Iron Man

Cosplay culture in Singapore. The teenagers gathered outside the convention hall dressed up as comic characters and allow visitors to take pictures of them.

This is one of the best contestant, she probably won the cosplay competition

Lots of photographers at the place

Cosplay girls enjoyed all the attention. Some of the selected pictures, I decided not to upload all of them here.