Wednesday, December 28, 2011

Lego Targets Girls with New Lego Friends Toys

Following the earlier Lego Friends post, check out this clip from Bloomberg on Lego business. Acheiving an amazing USD 1 billion sales in the US market in 2010, lego will now target the girls market.

Bloomberg news 23 Dec - Lego's push for Girls
Lego A/S, the Danish maker of plastic toy bricks, is rolling out Lego Friends, aimed at girls 5 and older, on Dec. 26 in the U.K. and Jan. 1 in the U.S. Gigi Stone reports on Bloomberg Television's "InsideTrack."

No comments:

Post a Comment