The lego keychains are from Vietnam, it's much cheaper than Singapore. In Singapore each cost S$7.90 (S$7.11 for members). I have yet to check out the lego sets there, most of them are much more costly.
The Lego Store in Hanoi picture taken by josemarqueson 19 Aug 2010. A Lego store in Hanoi? Not sure if this is the official lego store.
Was planning to buy lego from Vietnam Ho Chi Minh City with my existing contacts. Having been to Hanoi in 2006 and HCM 2007, Vietnam is a massive trading hub, importing goods mainly from China (lego after all was mass produced from China factory), there are certain products which can be really cheap, because of their close promixity with China.
On 28th March, Mandy J Waston's post on his twitter: I found a LEGO store in Hanoi, Vietnam. Prices are same as, to much worse than, South African prices. 20110328 http://twitpic.com/4e9r5s5:01 AM Mar 28thvia Twitpic
Searching for information on Vietnam lego, this is the first picture i came across. A Lego Store in Hanoi, this picture was taken in 2005 by ebifry who had shared on his flickr photostream. With boxes of lego stacked up inside the shop, it looks like the store was opening soon.
Currently, there are 2 Lego stores in Hanoi as reported, lego was available in some of the supermarkets, info can be found here: Hanoi Lego store address